It's easy to slip into the cynicism of the siege mentality. The media are out to get me, they're waiting for me to slip up, they just want a sensational headline, they only want to sell papers and raise their ratings.
That mentality can damage you because you come across as reluctant to be in people's homes talking to them. But - incredibly - some media trainers are actively teaching siege mentality tactics.
Beware two tactics in particular.
The technique - evolved from media training hundreds of people - is so far ahead of any other that I call it the magic ingredient for success in a tough interview.
But before we get to it (this is important) it won't work unless you're ready with key messages that anticipate and answer the tough questions. And you must believe your own message. If you don't, no technique will help you unless you have an Oscar on the mantelpiece.