Skillset New Zealand Blog

Ideas to help your team develop personally and professionally.

Communicate like a real person. If they like you, you’ll be more persuasive.

Being more likeable in writing

Write in a pleasant, informal way and your readers will be more likely to accept your recommendation or proposal.

Write like a bureaucrat and they’ll probably just skim through it and ignore your argument. The writing will be boring and they’ll dismiss you as well.

Being more likeable as a speaker

It’s the same when you are on a platform. Speak in informal (but usually not casual) language.

Don’t talk to the masses, but as if in a conversation with one person. You might say:

You might be worried that it will cost too much

Here's a less personal way of saying the same thing:

Some in the audience today might be worried that it will cost too much.

Connect with your audience

Lighten up. Build your relationship. It's usually more valuable than your PowerPoint slides.

About Ralph Brown

ralph brown blog3

Ralph is our founder. He has a background in psychology, television journalism and business.

Ralph's passions are positive psychology and writing. He leads workshops on both and speaks to conferences on the psychology of thriving at work.

In 2011  Professional Speakers Australia awarded him its top speaking accreditation, the CSP.

He has written six books, six e-books and more than a hundred articles on psychology and writing. International research journals have published his articles reviewing the research on resilience.

Ralph lives in rural Canterbury. He is a JP and marriage celebrant and enjoys travelling to French-speaking countries.

Interested in training in business writing?

A business writing workshop will give your team far more than just plain English. They’ll be achieving more clarity in less time. Through their emails and letters, they’ll be building cooperative relationships with their colleagues, customers and community.

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Interested in training to develop your teams’ resilience?

Discover what top achievers do when the going gets tough.

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