Ever read a letter, email or report and wondered, 'What's this really about?'
Any chance you skimmed until you found what the writer really wanted to say?
As writers, we can do better. Let's tell them the big idea upfront. No background, no justification. Just say what we want, need, recommend or believe.
Obvious? It's not the way most people write.
Seem strange? Not what you've heard before about how but is negative and undermines what you've just said?
That's grossly overstated advice.