Skillset New Zealand Blog

Ideas to help your team develop personally and professionally.

Imagine this. Yesterday you called at two stores to enquire about a new mobile phone. At one store the assistant was courteous, efficient, knowledgeable, but aloof. At the next store, the assistant was equally professional, but you develop a rapport. Let's say the deals are the same.

Should we always stress the benefits to be more persuasive?

Ask most people and you'll get the same response. (I've being asking for years.)

They'll favour positive arguments, stressing the benefits, over negative every time. Surely it's always best to be positive? Not so fast.

About Ralph Brown

ralph brown blog3

Ralph is our founder and managing director. He has a background in psychology, television journalism and business.

Ralph's passions are psychology and writing. He leads workshops on both and speaks to conferences on the psychology of thriving at work.

In 2011  Professional Speakers Australia awarded him its top speaking accreditation, the CSP.

He has written six books and more than a hundred articles on psychology and writing. International research journals have published his articles reviewing the research on resilience.

Ralph's enjoys trips to France. He lives in rural Canterbury.

Interested in training in business writing?

A business writing workshop will give your team far more than just plain English. They’ll be achieving more clarity in less time. Through their emails and letters, they’ll be building cooperative relationships with their colleagues, customers and community.

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Interested in training to develop your teams’ resilience?

Discover what top achievers do when the going gets tough.

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