Skillset New Zealand Blog
- Written by Ralph Brown
'Social proof''? It's a term Professor Robert Cialdini uses to describe the persuasive power of knowing that other people are doing it too. (Cialdini worked undercover to discover what really works in sales.)
- Written by Ralph Brown
Communicate like a real person. If they like you, you’ll be more persuasive.
About Ralph Brown
Ralph is our founder and managing director. He has a background in psychology, television journalism and business.
Ralph's passions are psychology and writing. He leads workshops on both and speaks to conferences on the psychology of thriving at work.
In 2011 Professional Speakers Australia awarded him its top speaking accreditation, the CSP.
He has written six books and more than a hundred articles on psychology and writing. International research journals have published his articles reviewing the research on resilience.
Ralph enjoys trips to France. He lives in rural Canterbury.
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