Skillset New Zealand Blog
- Written by Ralph Brown
Imagine this. Yesterday you called at two stores to enquire about a new mobile phone. At one store the assistant was courteous, efficient, knowledgeable, but aloof. At the next store, the assistant was equally professional, but you develop a rapport. Let's say the deals are the same.
- Written by Ralph Brown
Should we always stress the benefits to be more persuasive?
Ask most people and you'll get the same response. (I've being asking for years.)
They'll favour positive arguments, stressing the benefits, over negative every time. Surely it's always best to be positive? Not so fast.
About Ralph Brown
Ralph is our founder and managing director. He has a background in psychology, television journalism and business.
Ralph's passions are psychology and writing. He leads workshops on both and speaks to conferences on the psychology of thriving at work.
In 2011 Professional Speakers Australia awarded him its top speaking accreditation, the CSP.
He has written six books and more than a hundred articles on psychology and writing. International research journals have published his articles reviewing the research on resilience.
Ralph's enjoys trips to France. He lives in rural Canterbury.
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