You thought plain English was the goal? It's actually a very low standard - the minimum these days. Start with what you would say to your readers, in the context you imagine they'll read it, and you're almost there.
Ralph is our founder and managing director. He has a background in psychology, television journalism and business.
Ralph's passions are psychology and writing. He leads workshops on both and speaks to conferences on the psychology of thriving at work.
In 2011 Professional Speakers Australia awarded him its top speaking accreditation, the CSP.
He has written six books and more than a hundred articles on psychology and writing. International research journals have published his articles reviewing the research on resilience.
Ralph's enjoys trips to France. He lives in rural Canterbury.
Interested in training in business writing?
A business writing workshop will give your team far more than just plain English. They’ll be achieving more clarity in less time. Through their emails and letters, they’ll be building cooperative relationships with their colleagues, customers and community.