Skillset New Zealand Blog

Ideas to help your team develop personally and professionally.

Long, complex sentences. Theyre the modern turn-off - replacing stuffiness.

Complex? They're sentences that depend on something that follows to make sense. If your sentence doesn't make sense until the second line you are asking your reader to work too hard.

You'll have heard the advice, 'Write as you would say it'.

Okay, that helps us drop the formal bureaucratic language and write in plain English, but it's not enough.

We need to think of appropriate informality.

About Ralph Brown

ralph brown blog3

Ralph is our founder. He has a background in psychology, television journalism and business.

Ralph's passions are positive psychology and writing. He leads workshops on both and speaks to conferences on the psychology of thriving at work.

In 2011  Professional Speakers Australia awarded him its top speaking accreditation, the CSP.

He has written six books, six e-books and more than a hundred articles on psychology and writing. International research journals have published his articles reviewing the research on resilience.

Ralph lives in rural Canterbury. He is a JP and marriage celebrant and enjoys travelling to French-speaking countries.

Interested in training in business writing?

A business writing workshop will give your team far more than just plain English. They’ll be achieving more clarity in less time. Through their emails and letters, they’ll be building cooperative relationships with their colleagues, customers and community.

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Interested in training to develop your teams’ resilience?

Discover what top achievers do when the going gets tough.

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