Skillset New Zealand Blog

Ideas to help your team develop personally and professionally.

First, let’s be clear on one point: I want to persuade you not to hire a spin doctor—but that doesn’t mean you should do nothing if you have a media disaster looming.

By all means get help, and sometimes that does take the expertise of a media consultant. But choose your consultant carefully. Telling the whole truth, whether making an admission or arguing your case, can be a disaster or a triumph, depending on how you do it.

Can we do anything about it?

Yes, you can. Maybe you should, and you may even avert a disaster.

About Michael Brown

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Michael is a senior trainer with Skillset, based in Christchurch.

He is a leading authority on training in presentation and news media skills in New Zealand. He has special expertise in how to present emotionally charged topics to challenging audiences. Michael has trained thousands of New Zealanders and worked with people who speak on behalf of some of the country's largest organisations.

Michael is a prolific author and his books on speaking and working with the media are in their fourth editions.

Speaking Easy: how to speak to your audiences with confidence and authority

Media Easy: how to handle the news media with confidence and authority

One of Michael's books is about his family's adventures sailing in the Pacific.

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