First, let’s be clear on one point: I want to persuade you not to hire a spin doctor—but that doesn’t mean you should do nothing if you have a media disaster looming.
By all means get help, and sometimes that does take the expertise of a media consultant. But choose your consultant carefully. Telling the whole truth, whether making an admission or arguing your case, can be a disaster or a triumph, depending on how you do it.
Can we do anything about it?
Yes, you can. Maybe you should, and you may even avert a disaster.