Imagine. The news media are onto your crisis. And so are the social media - which can be an even bigger challenge. Why? Because the social media are much faster and much freer with exaggerations and outright fiction. Social media can treat your crisis the way a pack of dogs treats a rabbit.
I just felt a chill running up my spine. It ran out of a horrible but true scene from the school days of a woman called Carol Dweck.
In her book Mindset (the new psychology of success) she describes the seating plan for her sixth grade class of 1957. They were arranged around the room according to the results of their IQ tests.