Skillset New Zealand Blog

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It's easy to slip into the cynicism of the siege mentality. The media are out to get me, they're waiting for me to slip up, they just want a sensational headline, they only want to sell papers and raise their ratings.

That mentality can damage you because you come across as reluctant to be in people's homes talking to them. But - incredibly - some media trainers are actively teaching siege mentality tactics.

Beware two tactics in particular.

The technique - evolved from media training hundreds of people - is so far ahead of any other that I call it the magic ingredient for success in a tough interview.

But before we get to it (this is important) it won't work unless you're ready with key messages that anticipate and answer the tough questions. And you must believe your own message. If you don't, no technique will help you unless you have an Oscar on the mantelpiece.

About Michael Brown

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Michael is a senior trainer with Skillset, based in Christchurch.

He is a leading authority on training in presentation and news media skills in New Zealand. He has special expertise in how to present emotionally charged topics to challenging audiences. Michael has trained thousands of New Zealanders and worked with people who speak on behalf of some of the country's largest organisations.

Michael is a prolific author and his books on speaking and working with the media are in their fourth editions.

Speaking Easy: how to speak to your audiences with confidence and authority

Media Easy: how to handle the news media with confidence and authority

One of Michael's books is about his family's adventures sailing in the Pacific.

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Interested in training in media skills?

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