Skillset New Zealand Blog

Ideas to help your team develop personally and professionally.

Should we always stress the benefits to be more persuasive?

Ask most people and you'll get the same response. (I've being asking for years.)

They'll favour positive arguments, stressing the benefits, over negative every time. Surely it's always best to be positive?

Not so fast.

Negative arguments can be highly effective

It is good to point out the benefits, but negative arguments should be in your toolkit too. Just be a bit more careful with them.

Pointing out the risks of doing nothing or doing the wrong thing may arrest their attention.

Want to persuade your senior management team to buy new software? Try, 'The cost of the do-nothing option is likely to be $X within a year.' Then provide your evidence. That's a good service.

The cost may not be dollars and you may not be able to provide hard evidence, but you could suggest problems ahead, say inefficiencies, higher staff turn-over, possible loss of market share or compromised customer service. You might point out the opportunity cost of spending the budget on one thing and missing out on another.

Even if you can't provide hard evidence, provide what you can, upfront, before they ask for it. Make sure your solution overcomes at least the major risks.

Why emphasise the negative?

Decades of research shows that we fear a loss more than we value a gain. An example: Researchers at the University of California found that 300 per cent more homeowners agreed to improve their energy efficiency if they were told it would stop them losing 50 cents a day, rather than saving 50 cents.

Your audience or readers may not mention their fears of loss, but those fears will be running through their minds.

Why take care with negative arguments?

Lay on the negative consequences of not adopting your recommendation too thickly or without justification and your audience will see it as manipulation or pressure.

You need their trust. Easy does it.


About Ralph Brown

ralph brown blog3

Ralph is our founder. He has a background in psychology, television journalism and business.

Ralph's passions are positive psychology and writing. He leads workshops on both and speaks to conferences on the psychology of thriving at work.

In 2011  Professional Speakers Australia awarded him its top speaking accreditation, the CSP. He has since been made a life member of Professional Speakers New Zealand.

He has written six books, six e-books and more than a hundred articles on psychology and writing. International research journals have published his articles reviewing the research on resilience.

Ralph lives in rural Canterbury. He is a JP and marriage celebrant and enjoys travelling to French-speaking countries.

Interested in training in business writing?

A business writing workshop will give your team far more than just plain English. They’ll be achieving more clarity in less time. Through their emails and letters, they’ll be building cooperative relationships with their colleagues, customers and community.

Learn more

Interested in training to develop your teams’ resilience?

Discover what top achievers do when the going gets tough.

Learn more