Skillset New Zealand Blog

Ideas to help your team develop personally and professionally.

You thought plain English was the goal? It's actually a very low standard - the minimum these days. Start with what you would say to your readers, in the context you imagine they'll read it, and you're almost there.

So what's the next level?

Plain English is a low benchmark. It's the minimum these days.

It does help council staff write to residents in a more approachable way, rather than as a bureaucrat from the 19th century, but it's not enough.

About Ralph Brown

ralph brown blog3

Ralph is our founder and managing director. He has a background in psychology, television journalism and business.

Ralph's passions are psychology and writing. He leads workshops on both and speaks to conferences on the psychology of thriving at work.

In 2011  Professional Speakers Australia awarded him its top speaking accreditation, the CSP.

He has written six books and more than a hundred articles on psychology and writing. International research journals have published his articles reviewing the research on resilience.

Ralph enjoys trips to France. He lives in rural Canterbury.

Interested in training in business writing?

A business writing workshop will give your team far more than just plain English. They’ll be achieving more clarity in less time. Through their emails and letters, they’ll be building cooperative relationships with their colleagues, customers and community.

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Interested in training to develop your teams’ resilience?

Discover what top achievers do when the going gets tough.

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